A Blog Post about Social Media

I have been barreling along with all things Cashmere Goat related for over a year now and for the most part things are good, very good. Owning a store is something I have done in the past, and managing a yarn store is something I have done too. So, I brought with me experience and some of dreams and even a few fantasies. I have learned a lot in the last year, and one of the biggest is how different it is to own a retail store than it used to be. Expectations are high and when I start looking online there is always someone doing things I wish I could find time to figure out. I often tell myself to “stay in your own lane” and I do for the most part but I always want to do more. Then I find a bit of time and try something new and then 12 other ideas show up and it feels as though I am not doing everything I could/should be doing. It is a challenge. Social Media has a way of always making one feel like everyone else has it all together. Then a hacker showed me that I needed to learn something new.

 

Last Tuesday night just before midnight, I went to check my Facebook and it flashed on for a second and then went to the login screen and told me I needed to log in, which I attempted a few times to no avail. I checked my email and there was a message from Facebook telling me that my password had been changed and if I hadn’t changed it that I needed to secure my account and another email saying my email had changed and if I hadn’t done it I needed to secure my account. These were sent about an hour before I tried to check my Facebook. Well, nothing worked to get me back into my Facebook. I am hopeful that eventually I will get back in but so far the only thing that has been done was my account has been shut down. Oh, and there were 2 charges for $25 from Facebook that were not made by me. Friday morning the Cashmere Goat Instagram was shut off for “Going against Community Policy”. All of this happened just before one of the busiest weekends of the year.

 

Social Media likes to insist that nothing is possible without social media. I admit to having a love/ hate relationship with it and being addicted to having my dopamine receptors constantly stimulated. It feels like so much depends on it!

 

I tried not to panic but I had just received some big orders of yarn from my Indie Dyers and I was planning on selling a lot of it on Black Friday & Small Business Saturday. I was not able to follow through with my social media plans and I was stressed out. Friday was a busy day but the rest of the weekend was not. I felt panic at first but I know that even though things did not go as planned, everything in the real world was going to be okay.

 

I now have new plans! I am starting this blog and I will be putting my posts on here and then sharing to Facebook and I am going to start making my unboxing videos via YouTube and again I will share to Facebook. I have an employee who still has access to the store’s page so I can ask her to share. The good news is, you don’t need to be on any social media to see anything because it will be available here.

 

If you have made it this far then you get to hear the other good news. For 24 hours only on Cyber Monday starting at midnight for every $50 you spend you will receive a $10 coupon towards a future purchase.

 

Thanks for reading this blog post.

 

Sincerely,

 

Kristin